About The Auhtor

TONY BREEN
Although Tony Breen is a seasoned businessman with a wide range of experience, the printing sector has always been his primary interest. With more than 35 years of expertise, he has owned and run several profitable print companies. He has assisted clients of all kinds, from start-ups to major enterprises, in navigating the frequently challenging world of print purchasing.
Tony has witnessed personally the difficulties that companies encounter when working with printers during his career, from hidden expenses to perplexing industry jargon. He is a respected specialist who offers organizations time, money, and frustration-saving, straightforward counsel because of his extensive knowledge of the industry.
In addition to printing, Tony has established companies in real estate development, restaurants, sports management, and driving. Although he has improved processes in a variety of businesses because of his entrepreneurial spirit and ability to identify inefficiencies print is still his area of expertise.
Tony is semi-retired, but his enthusiasm for imparting information has not diminished. His goal in writing The ABC of Print Buying is to empower a new generation of print buyers to confidently take charge of their purchases. Tony turns print buying from a difficult undertaking into a manageable and fulfilling talent with his distinctively direct approach and extensive insider knowledge.
About The Book

THE ABC OF PRINT BUYING
With complicated lingo, unforeseen expenses, and an excessive number of alternatives, buying print can feel overwhelming. The ABC of Print Buying is the best resource for streamlining the procedure and guaranteeing excellent outcomes without worry or excessive expense. Regardless of your role—business owner, marketer, designer, or just in charge of placing print orders—this book gives you the information you need to make wise choices.
Written by industry veteran Tony Breen, who has worked in the printing industry for more than 35 years, this book will change the way you view print purchasing with its useful tips, real-world examples, and cost-cutting techniques. You’ll discover how to identify warning signs, ask the proper questions, negotiate better terms, and steer clear of the most frequent (and expensive) blunders.
The ABC of Print Buying is written in an engaging, lighthearted style that is both useful and entertaining to read, in contrast to technical guides that are full of complex jargon. This book, which is full of expert advice and insider secrets, will provide you the confidence to take charge of your print projects, save money, and always obtain the best results.
This book is your quick route to success if you are prepared to become an expert in print purchasing.